• Title: Growing Your Business Globally
  • Author: Robert A. Taft
  • Released: 2005-03-14
  • Language: English
  • Pages: 350
  • ISBN: 0324203039
  • ISBN13: 978-0324203035
  • ASIN: 0324203039
Review Introduction. 1. Factors That Will Influence the Global Economy. 2. Assessing a Company's Capability to Do International Business in the Changing Global Economy. 3. Factors to Consider in the International Investment Decision. 4. The International Business Progression. 5. The Ten Steps to Successful Exporting. 6. Preparing for Cultural Differences. 7. The First Negotiation (Agent/Distributor Agreement or Licensing). 8. Three Levels of Thinking: Information Gathering, Analysis and Strategy Development. 9. Reverse Marketing for International Business. 10. Organizational Structure and Operations Management. 11. Financial Management. 12. Multinational Costs of Capital, Capital Structure and Capital Budgeting. 13. The Second Negotiation: The International Joint Venture.

About the Author Robert A. Taft is President and CEO of The Taft Group, an international trade consulting and training firm. Currently, he serves on the Florida District Export Council, the Florida International Development Council, and is a founding member of the Orlando Foreign Affairs Committee. His clients include the U.S. Department of Defense.

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