• Title: Trends 2000: How to Prepare for and Profit from the Changes of the 21st Century
  • Author: Gerald Celente
  • Released: 1997-01-01
  • Language: English
  • Pages: 352
  • ISBN: 0446519014
  • ISBN13: 978-0446519014
  • ASIN: 0446519014
From Publishers Weekly Picture phones will be everywhere, cutting down on the need for business travel. We will become obsessed with wholesome and healthy foods and interactive online learning will revolutionize education. These are some of the predictions Celente, founder of the Trends Research Institute, makes in this entertaining but far from convincing book. Celente (Trend Tracking) strings together clips from various newspapers, a key source of his research, to show that Americans?particularly baby boomers?are growing more obsessed with diet, exercise and living well. He concludes, using the device of looking backwards applied for much of the book: "By January 1, 2000, vitamin counseling was on the way to becoming as professionalized and as respected as pharmacology." Those looking to, as the subtitle suggests, prepare and profit from the future will be disappointed by a lack of specific advice about what to do, even if the predictions come true.
Copyright 1996 Reed Business Information, Inc.

From Library Journal What hails the future? Rather than mere forecasting based on intelligent guesses, author Celente (Trend Tracking, Warner, 1991) presents a solid, substantive analysis of major national and international forces that will help readers make profitable business, career, or personal decisions for the future. The founder of Trends Research Institute (TRI), he focuses here on the interconnectedness of these trends rather than specialized expert predictions. Celente uses a curious past-perfect tense, writing as if it were January 1, 2000, describing events that "have happened," a style that may confuse some readers. Just a few of the cited "trendposts" include the perfection of the video phone, longevity centers, a stronger emphasis on weight control, clean water and food, life-extension services, microfarms, and more home businesses. There are more trends cited here than in the more faddish The Popcorn Report (HarperBusiness, 1992), but both are useful, popular, futurist additions for informed lay readers and academic and larger public libraries.?Dale F. Farris, Groves, Tex.
Copyright 1997 Reed Business Information, Inc.

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